They knew 4 years ago that the Olympics would most likely be a huge event for them with Phelps having a real shot at 8 golds...
The press coverage about swimming /Phelps has been unprecedented
Yet with millions watching the swimming events going nuts have we seen one blip from them? Not even a 10 second banner with the web address....
Even Croc's whose stock has gone from 70 to 4 in the last 8 weeks is advertising...
A complete lost opportunity on their part...kids/parents who may know nothing about the sport will be seeking out teams and coaches and many will ultimately find them but can you imagine what could have been?
Then again this is the same organization facing a massive civil suit for being inept in how it handles the JH situation...I've also heard that the notification was faxed to their offices on Friday the 18th and sat there for 3 days till someone noticed on Monday...nice.
It still blows me away at how many high school kids leave the sport never knowing they can continue on in USMS...they simply fall thru the cracks in many cases and rediscover often in mid life....USA-S & NCAA needs to recognize that once these swimmers leave their organizations they become the parents that bring kids back into the sport...coordinate better and maybe we see more pools being built rather than closed, more colleges offering swimming programs than dropping them and masters clubs doubling and tripling their members.
And in my opinion, THIS is the biggest mistake that is being made by all the swimming foundations. Does each of them figure the other is doing something and/or is responsible for advertising thier existance outside of thier participants?
There needs to be much better VISIBLE communication between all the swimming foundations, not just in the US but in the world. Sure, they might be talking but it must be back channel as there is no indication from a public perspective that there is.
What is wrong with a combined 'Swimming is for life' campaign that every swimming foundation participates in?
As Paul said, today's swimmers are tomorrow's swim parents.
It still blows me away at how many high school kids leave the sport never knowing they can continue on in USMS...they simply fall thru the cracks in many cases and rediscover often in mid life....USA-S & NCAA needs to recognize that once these swimmers leave their organizations they become the parents that bring kids back into the sport...coordinate better and maybe we see more pools being built rather than closed, more colleges offering swimming programs than dropping them and masters clubs doubling and tripling their members.
And in my opinion, THIS is the biggest mistake that is being made by all the swimming foundations. Does each of them figure the other is doing something and/or is responsible for advertising thier existance outside of thier participants?
There needs to be much better VISIBLE communication between all the swimming foundations, not just in the US but in the world. Sure, they might be talking but it must be back channel as there is no indication from a public perspective that there is.
What is wrong with a combined 'Swimming is for life' campaign that every swimming foundation participates in?
As Paul said, today's swimmers are tomorrow's swim parents.
