They knew 4 years ago that the Olympics would most likely be a huge event for them with Phelps having a real shot at 8 golds...
The press coverage about swimming /Phelps has been unprecedented
Yet with millions watching the swimming events going nuts have we seen one blip from them? Not even a 10 second banner with the web address....
Even Croc's whose stock has gone from 70 to 4 in the last 8 weeks is advertising...
A complete lost opportunity on their part...kids/parents who may know nothing about the sport will be seeking out teams and coaches and many will ultimately find them but can you imagine what could have been?
Then again this is the same organization facing a massive civil suit for being inept in how it handles the JH situation...I've also heard that the notification was faxed to their offices on Friday the 18th and sat there for 3 days till someone noticed on Monday...nice.
Clemmons - your point is absurd, NBC needs to "give back." They paid around a billion for the rights to the Olympics, they put the money up front BEFORE any ad contracts were signed. There are many instances of upfront sports contract like this killing companies. Now you are proposing in addition to putting their financial stake on the line they should also give away ad space to organizations they are already featuring in prime time? If you can get that going, you are on heck of a salesman.
They could run a bottom line banner like ESPN with information on "how to contact" for a few seconds every few minutes, like going into or coming out of commercial time. Actually, that'd probably be way too often, but you get my drift.
Clemmons - your point is absurd, NBC needs to "give back." They paid around a billion for the rights to the Olympics, they put the money up front BEFORE any ad contracts were signed. There are many instances of upfront sports contract like this killing companies. Now you are proposing in addition to putting their financial stake on the line they should also give away ad space to organizations they are already featuring in prime time? If you can get that going, you are on heck of a salesman.
They could run a bottom line banner like ESPN with information on "how to contact" for a few seconds every few minutes, like going into or coming out of commercial time. Actually, that'd probably be way too often, but you get my drift.
