They knew 4 years ago that the Olympics would most likely be a huge event for them with Phelps having a real shot at 8 golds...
The press coverage about swimming /Phelps has been unprecedented
Yet with millions watching the swimming events going nuts have we seen one blip from them? Not even a 10 second banner with the web address....
Even Croc's whose stock has gone from 70 to 4 in the last 8 weeks is advertising...
A complete lost opportunity on their part...kids/parents who may know nothing about the sport will be seeking out teams and coaches and many will ultimately find them but can you imagine what could have been?
Then again this is the same organization facing a massive civil suit for being inept in how it handles the JH situation...I've also heard that the notification was faxed to their offices on Friday the 18th and sat there for 3 days till someone noticed on Monday...nice.
Jim & Geek...I have to believe that they are far from being in the hole based on what they are getting in advertising fee's...and yes I do think someone should have been involved in the negotitations that was at least working to get some of the national organizations in this country that coach these athletes some press.
What you believe and the financial facts may or may not be in sync. Unless you've seen the financials you have no idea. It's really easy to sit on your couch and see a Coke and Bud ad and think all is well but many times your perception is not financial reality. As to working up front, that might have been a good idea. But, this isn't about charity, it's about money.
How much they have in their coffers isn't relative if they don't have enough to cover the monstrous ad costs. How much do you think a national package costs, just out of curiosity?
Jim & Geek...I have to believe that they are far from being in the hole based on what they are getting in advertising fee's...and yes I do think someone should have been involved in the negotitations that was at least working to get some of the national organizations in this country that coach these athletes some press.
What you believe and the financial facts may or may not be in sync. Unless you've seen the financials you have no idea. It's really easy to sit on your couch and see a Coke and Bud ad and think all is well but many times your perception is not financial reality. As to working up front, that might have been a good idea. But, this isn't about charity, it's about money.
How much they have in their coffers isn't relative if they don't have enough to cover the monstrous ad costs. How much do you think a national package costs, just out of curiosity?
