They knew 4 years ago that the Olympics would most likely be a huge event for them with Phelps having a real shot at 8 golds...
The press coverage about swimming /Phelps has been unprecedented
Yet with millions watching the swimming events going nuts have we seen one blip from them? Not even a 10 second banner with the web address....
Even Croc's whose stock has gone from 70 to 4 in the last 8 weeks is advertising...
A complete lost opportunity on their part...kids/parents who may know nothing about the sport will be seeking out teams and coaches and many will ultimately find them but can you imagine what could have been?
Then again this is the same organization facing a massive civil suit for being inept in how it handles the JH situation...I've also heard that the notification was faxed to their offices on Friday the 18th and sat there for 3 days till someone noticed on Monday...nice.
I just read where NBC paid under $900 million for the Olympics but it will cost over $1b to produce the coverage. They are already in a $100m hole.
USAS might have missed the boat with local ad space, probably much cheaper. They could probably buy ad space even now, who knows.
I just read where NBC paid under $900 million for the Olympics but it will cost over $1b to produce the coverage. They are already in a $100m hole.
USAS might have missed the boat with local ad space, probably much cheaper. They could probably buy ad space even now, who knows.
