They knew 4 years ago that the Olympics would most likely be a huge event for them with Phelps having a real shot at 8 golds...
The press coverage about swimming /Phelps has been unprecedented
Yet with millions watching the swimming events going nuts have we seen one blip from them? Not even a 10 second banner with the web address....
Even Croc's whose stock has gone from 70 to 4 in the last 8 weeks is advertising...
A complete lost opportunity on their part...kids/parents who may know nothing about the sport will be seeking out teams and coaches and many will ultimately find them but can you imagine what could have been?
Then again this is the same organization facing a massive civil suit for being inept in how it handles the JH situation...I've also heard that the notification was faxed to their offices on Friday the 18th and sat there for 3 days till someone noticed on Monday...nice.
On its face, this is a simple question but really quite complex. It would be millions during swimming finals but who knows during lesser sports or local spots or not on the main NBC coverage channel. A slick 30 second ad during prime time swimming would have cost millions and millions.
I'm also not sure how much USAS would even benefit from commercials. I have a close friend who runs a gymnastics center and they go nuts in Olympic years. At our local swim club the increase in traffic due to the Olympics is also out of control. The spotlight on the sport is probably much more effective than an ad. NBC is already doing the heavy lifting for swimming by showcasing it, having USAS spend a few million on an ad wouldn't do a lot, in my opinion.
However, a banner on the web site or links to USAS on the video section for swimming might be money well spent, but not sure how much that costs.
On its face, this is a simple question but really quite complex. It would be millions during swimming finals but who knows during lesser sports or local spots or not on the main NBC coverage channel. A slick 30 second ad during prime time swimming would have cost millions and millions.
I'm also not sure how much USAS would even benefit from commercials. I have a close friend who runs a gymnastics center and they go nuts in Olympic years. At our local swim club the increase in traffic due to the Olympics is also out of control. The spotlight on the sport is probably much more effective than an ad. NBC is already doing the heavy lifting for swimming by showcasing it, having USAS spend a few million on an ad wouldn't do a lot, in my opinion.
However, a banner on the web site or links to USAS on the video section for swimming might be money well spent, but not sure how much that costs.
