Greg Earhart at collegeswimming.com just posted a column that raises a troubling point about the new suits: collegeswimming.com/.../
What do you think?
Parents
Former Member
You have no idea how much profit or loss Speedo is making on these products. I would venture right now they are running a huge loss as they are giving many away and advertising like mad and you can't buy one retail, for the most part.
I think it's a loss leader for them. Notice all the publicity around the LZR. Speedo is getting their brand associated with high performance and technical excellence.
You have no idea how much profit or loss Speedo is making on these products. I would venture right now they are running a huge loss as they are giving many away and advertising like mad and you can't buy one retail, for the most part.
I think it's a loss leader for them. Notice all the publicity around the LZR. Speedo is getting their brand associated with high performance and technical excellence.
