NBC, ESPN and the Olympics

Former Member
Former Member
After watching the Youtube ESPN with Phelps I was wondering about ESPN and the Olympic sports. Like it or not, ESPN drives sports interest in this country. They can make or break a sport - and if they don't have enough sports to show, they go and create one - like the X-Games. But they will never promote the big Olympic sports like track, swimming and gymnastics - because NBC has the biggest prize in those sports - the Olympics. ESPN is not going to promote swimming for 3 years and then let NBC get extra ratings. On the flipside, NBC does not have a real sports network to show these sports - they can only afford to show the Olympics and maybe the trials. What if ABC / ESPN would have had the Olympics for the last 20 years ? Would we see the major meets in non-olympic years on ESPN 2 ? Would they not have sports center highlights of the US Nationals in track ? They could have their own women's channel and just show gymnastics and figure skating. Not sure how much longer NBC has the Olympics locked up, but I think the IOC and USOC would be well served to give ABC and ESPN a run at this.
Parents
  • Former Member
    Former Member
    If I'm not mistaken, NBC just created a channel with WCSN called Universal Sports to start taking care of this between the Olympic years. While Universal Sports will have stuff online, I believe they already are on cable in LA and NYC. That will only grow, just like all of NBC's other channels. The channel will probably be where the FINA World Champs are aired on TV in the States, along with the World Cup.
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  • Former Member
    Former Member
    If I'm not mistaken, NBC just created a channel with WCSN called Universal Sports to start taking care of this between the Olympic years. While Universal Sports will have stuff online, I believe they already are on cable in LA and NYC. That will only grow, just like all of NBC's other channels. The channel will probably be where the FINA World Champs are aired on TV in the States, along with the World Cup.
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