I noticed that in track, the USATF is holding masters exhibitions at the trials. In this case a men's 3K and a women's 200m. (Remember in track Masters is over 40) I also remember them having Masters events at US Championships. I think a few year's ago Willie Gault ran less than a second off the 100m high hurdles WR at like 44 years old.
Why doesn't swimming have something similar? Invite the 8 fastest from Nationals for say a few exhibition 50's and 100's in the 40+ and 50+ catagories? I feel this would create a buzz for swimming and show just how close some can get to making trials. How cool would it be for the fans and for promoting the sport. Does USMS have a strong affiliation with USA swimming to do this? Just a thought.
Parents
Former Member
Masters swimming as a "brand" could be marketed effectively with the right investment approach.
Everyone ages, and no-one wants to.
This is a deep-rooted unconscious element to the human experience, and as this demographic continues to age so does the need to be inspired. Older members of society with considerable clout and wealth are more likely to relate to the dreams of a master.
Masters swimming as a "brand" could be marketed effectively with the right investment approach.
Everyone ages, and no-one wants to.
This is a deep-rooted unconscious element to the human experience, and as this demographic continues to age so does the need to be inspired. Older members of society with considerable clout and wealth are more likely to relate to the dreams of a master.
