This is a pathetic attempt to control US swimmer's incomes.
What the hell is behind this inane decision?
Are we trying to kill off the sport slowly?
This decision is ridiculous !
www.sportsbusinessjournal.com/.../59325
It's going to be interesting to see if and how USS athletes can ever "own" the ad space on their person.
I see the USOC's title sponsorships just like a title sponsorship any any other sport...except one big thing...virtually no prize money.
Golf; lots of prize money and Tiger with Nike logo's everywhere. Heck, you ever flip thru the channels and happen to spend more than 10 seconds on a bowling championship? Players are almost at the NASCAR level.
Swimming is still stuck in this "half pregnant" (denial) mindset that its not really professional yet the reality it is yet the amount of money is miniscule and outside of the Olympics no one watches it so the reality is the cap space is important...even to some masters swimmers (do you think KPN wears Speedo because she likes it).
I think they should allow any sponsorship logo a swimmer wants if their good enough to get sponsored with the exception being that prime placement like the actual Games, World Cups, etc. where its country vs. country then the prime placment is owned...not at the Trials or other national/international meets.
It's going to be interesting to see if and how USS athletes can ever "own" the ad space on their person.
I see the USOC's title sponsorships just like a title sponsorship any any other sport...except one big thing...virtually no prize money.
Golf; lots of prize money and Tiger with Nike logo's everywhere. Heck, you ever flip thru the channels and happen to spend more than 10 seconds on a bowling championship? Players are almost at the NASCAR level.
Swimming is still stuck in this "half pregnant" (denial) mindset that its not really professional yet the reality it is yet the amount of money is miniscule and outside of the Olympics no one watches it so the reality is the cap space is important...even to some masters swimmers (do you think KPN wears Speedo because she likes it).
I think they should allow any sponsorship logo a swimmer wants if their good enough to get sponsored with the exception being that prime placement like the actual Games, World Cups, etc. where its country vs. country then the prime placment is owned...not at the Trials or other national/international meets.
