USOC tries to cap swimming deals

Lefty - do you know a thing about sport's marketing? If the USOC, due to its size and clout, can negotiate large contracts with companies and then use that money to support athletes in various forms, like, say, the high altitude training center, how exactly are athletes being rooked? For instance, a mid level elite at trials who might get $1200 for wearing a cap with a corporation on it will get no TV time but the multi million dollar contract that NBC signed with the USOC might pay for him/her a week at the high altitude camp (or some other perk). Clearly, the $1200 cap won't come close to the ultimate benefit. Big picture, man, big picture. Comrade: Thank you for determining the best way to spend my $1,200. Frankly I don't want the burden of personal responsibility. Rumor is that those capitalists Hall and Phelps are trying to keep the $250,000 they get paid for cap endorsements for themselves. Greedy pigs.

Lefty - do you know a thing about sport's marketing? If the USOC, due to its size and clout, can negotiate large contracts with companies and then use that money to support athletes in various forms, like, say, the high altitude training center, how exactly are athletes being rooked? For instance, a mid level elite at trials who might get $1200 for wearing a cap with a corporation on it will get no TV time but the multi million dollar contract that NBC signed with the USOC might pay for him/her a week at the high altitude camp (or some other perk). Clearly, the $1200 cap won't come close to the ultimate benefit. Big picture, man, big picture. Comrade: Thank you for determining the best way to spend my $1,200. Frankly I don't want the burden of personal responsibility. Rumor is that those capitalists Hall and Phelps are trying to keep the $250,000 they get paid for cap endorsements for themselves. Greedy pigs.