I could not care any less about football or the super bowl but I saw this on USA Swimming this AM and thought it was interesting.
www.variety.com/.../VR1117958289.html
Parents
Former Member
Movies like "Pride" have been made a million times over and people still flock to the theaters to see them. Everybody knows exactly how they turn out, exactly what will happen, but since it involves a sport girls will be able to drag their boyfriends along.
Advertising this movie during the Super Bowl is HUGE! They just spend how many millions of dollars to put up a 30 second spot about swimming. That right there should be considered a big step in the right direction!
Movies like "Pride" have been made a million times over and people still flock to the theaters to see them. Everybody knows exactly how they turn out, exactly what will happen, but since it involves a sport girls will be able to drag their boyfriends along.
Advertising this movie during the Super Bowl is HUGE! They just spend how many millions of dollars to put up a 30 second spot about swimming. That right there should be considered a big step in the right direction!
