Based on the covers of the official USMS magazine, "Swim," you'd think that swimming is a woman's sport. It seems like the cover always features women swimmers. Is this because covers with male swimmers don't sell magazines? Don't men deserve equal time in representing our sport?
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Former Member
Considering that this magazine is not sold on newsstands and that you must be a USMS member to get it, I don't think that marketing is very important. Having said that, I feel that generally speaking a photo of a woman swimmer is going to be more pleasing than a similar photo of a man...regardless of the viewers sex.
I do seem to remember a male swimmer or two on the cover in the recent past. Wasn't Goodel (spelling? sorry!) on the cover last year?
Considering that this magazine is not sold on newsstands and that you must be a USMS member to get it, I don't think that marketing is very important. Having said that, I feel that generally speaking a photo of a woman swimmer is going to be more pleasing than a similar photo of a man...regardless of the viewers sex.
I do seem to remember a male swimmer or two on the cover in the recent past. Wasn't Goodel (spelling? sorry!) on the cover last year?
