May/June cover of USMS Swimmer

Originally posted by aquageek There is no more important item for a magazine than the cover, that's the hook. The cover of the magazine that represents tens of thousands of swimmers, fitness and competitive alike, chose to put a water aerobics class on it's front. It's an entirely different set and type of swimmer. I have witnessed a bunch of floater classes and have never seen one of those folks lap swim and vice versa so what is the point of this cover shot? The only problem, IMHO, is that USMS Swimmer is NOT sold on a newstand or at a bookstore (or at least that I've found). People pick up single copies of magazines based on the cover. Those who have a subscription, which is what most of the people on this board have, receive the issue no matter WHAT the cover is.

Originally posted by aquageek There is no more important item for a magazine than the cover, that's the hook. The cover of the magazine that represents tens of thousands of swimmers, fitness and competitive alike, chose to put a water aerobics class on it's front. It's an entirely different set and type of swimmer. I have witnessed a bunch of floater classes and have never seen one of those folks lap swim and vice versa so what is the point of this cover shot? The only problem, IMHO, is that USMS Swimmer is NOT sold on a newstand or at a bookstore (or at least that I've found). People pick up single copies of magazines based on the cover. Those who have a subscription, which is what most of the people on this board have, receive the issue no matter WHAT the cover is.