C'mon, Craig, this conversation has nothing to do with stroke victims or our love of the water, it's about our magazine showing water aerobes on the cover. USMS has not ever been about water aerobics. Sure, it might be useful as a training aid but so are a bunch of other exercises.
If you were a car enthusiast, would you be more likely to buy Car and Driver if there was a picture of some boring sedan on the cover? How many health and fitness mags put saggy middle aged Americans on the cover in hopes that will attract sales? When have you ever seen a running mag have it's cover shot be someone in a step class?
There is no more important item for a magazine than the cover, that's the hook. The cover of the magazine that represents tens of thousands of swimmers, fitness and competitive alike, chose to put a water aerobics class on it's front. It's an entirely different set and type of swimmer. I have witnessed a bunch of floater classes and have never seen one of those folks lap swim and vice versa so what is the point of this cover shot?
I'm with Smith, I'm getting a subscription to SW. And, Smith, gull80 has you beat on the most controversial thread, but you are a late bloomer to this category.
C'mon, Craig, this conversation has nothing to do with stroke victims or our love of the water, it's about our magazine showing water aerobes on the cover. USMS has not ever been about water aerobics. Sure, it might be useful as a training aid but so are a bunch of other exercises.
If you were a car enthusiast, would you be more likely to buy Car and Driver if there was a picture of some boring sedan on the cover? How many health and fitness mags put saggy middle aged Americans on the cover in hopes that will attract sales? When have you ever seen a running mag have it's cover shot be someone in a step class?
There is no more important item for a magazine than the cover, that's the hook. The cover of the magazine that represents tens of thousands of swimmers, fitness and competitive alike, chose to put a water aerobics class on it's front. It's an entirely different set and type of swimmer. I have witnessed a bunch of floater classes and have never seen one of those folks lap swim and vice versa so what is the point of this cover shot?
I'm with Smith, I'm getting a subscription to SW. And, Smith, gull80 has you beat on the most controversial thread, but you are a late bloomer to this category.
