May/June cover of USMS Swimmer

Originally posted by scyfreestyler USMS consists of all kinds of members. Not all of them swim paced workouts and even fewer actually compete. The magazine needs to consist of content that applies to all of it's members, not just the race ready crowd. There are tens of thousands of former age group, high school and college swimmers that would benefit from a healthier lifestyle and could be recruited to join USMS. Every publication has a target audience. I suppose I might read Cycling or Runner's World if either included features on competitive swimming. I guess I just thought that a more appropriate cover photo for May/June might have been Rich Abrahams or one of the other swimmers heading to Nationals.

Originally posted by scyfreestyler USMS consists of all kinds of members. Not all of them swim paced workouts and even fewer actually compete. The magazine needs to consist of content that applies to all of it's members, not just the race ready crowd. There are tens of thousands of former age group, high school and college swimmers that would benefit from a healthier lifestyle and could be recruited to join USMS. Every publication has a target audience. I suppose I might read Cycling or Runner's World if either included features on competitive swimming. I guess I just thought that a more appropriate cover photo for May/June might have been Rich Abrahams or one of the other swimmers heading to Nationals.