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“what Story Does Your Body Tell?”

ande
If you go to nikewomen.nike.com/.../index.jhtml then wait a sec in the upper right is the following question in some (red?/pink?/magenta?) dots “WHAT STORY DOES YOUR BODY TELL?” Click on it Then click on each body part And there’s a video of a woman talking about that particular part. I think it’s very good writing I think this is going to be very well received. what do you think? Ande here's where you can see each poster of each ad. Shoulders nikewomen.nike.com/.../shoulders_800x600.jpg Hips nikewomen.nike.com/.../hips_800x600.jpg Butt nikewomen.nike.com/.../butt_800x600.jpg Thighs nikewomen.nike.com/.../thighs_800x600.jpg Knees nikewomen.nike.com/.../knees_800x600.jpg Legs nikewomen.nike.com/.../legs_800x600.jpg
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  • Former Member
    Former Member
    That is an awesome campaign. It uses real women, who are healthy, not ridiculously thin. Even the shadow of a woman (the one were you click on the parts to hear the ads), is curvy. And the fact that it links you to clothes designed for that body part is awesome. It's nice that they have clothes for people with bigger shoulders....always a problem for swimmers. I love it!
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  • Former Member
    Former Member
    That is an awesome campaign. It uses real women, who are healthy, not ridiculously thin. Even the shadow of a woman (the one were you click on the parts to hear the ads), is curvy. And the fact that it links you to clothes designed for that body part is awesome. It's nice that they have clothes for people with bigger shoulders....always a problem for swimmers. I love it!
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