Recruiting

Originally posted by TheGoodSmith Why is it USMS doesn't cobrand or partner with huge companys in a fasion that makes a bigger "splash" nationally with something like ...... say ........ a TV commercial with Rowdy Gaines getting out of the water and talking about his American Express card or Mark Spitz stepping out of his Mercedes Benz........ Janet Evans modeling sports wear for JC Penny..... etc.... The data base of masters swimmers information is worth gold to many companies for obvious reasons. Does USMS ever plan to sell it to any companies out there to draw in bigger dollars? Humor me Connie.... I am new at this. John Smith For the most part, even though USMS has pretty desireable demographics, it's membership base is still relatively small to attract very significant sponsors. It's a double edged sword too, large companies want membership exposure, and they're also hoping to get indirect media exposure, when their sponsoree gets media exposure. Well, USMS swimming is not a spectator sport, even for the national championships we were unable to get even a local CABLE network to give it a little blurb on TV. They were more interested in highschool soccer, since kids are considered much more of a draw and more liberal consumers. So, that affects your sponsors. If a company sponsors USMS nationals, they get exposure to 1200 people. If a company sponsors a highschool soccer (which ends up on TV) they get exposure to few hundred thousand people by just purchasing a banner at their event. For example, producing a commercial with a masters swimming superstar... Well, whom would you pick to be in it that has a nation wide name recognition? I mean, look at some of the USA swimming superstars they're not exactly overloaded by sponsorship offers, it's not a sport that attracts major sponsor and advertizer dollars to begin with. USMS is a lesser known entity in the sport. You have to have something of value and competetively priced to attract advertisers, AND you have to have knowledgeable man-power out there knocking on doors promoting the opportunity. Again, it boils down to having substantial starting money and resources to promote and give USMS more exposure and name recognition among public at large, in order to attract bigger sponsors. As for the USMS Member Database, no advertizer will pay us the amount of money that, IMO, would be worth the fallout of selling that data.

Originally posted by TheGoodSmith Why is it USMS doesn't cobrand or partner with huge companys in a fasion that makes a bigger "splash" nationally with something like ...... say ........ a TV commercial with Rowdy Gaines getting out of the water and talking about his American Express card or Mark Spitz stepping out of his Mercedes Benz........ Janet Evans modeling sports wear for JC Penny..... etc.... The data base of masters swimmers information is worth gold to many companies for obvious reasons. Does USMS ever plan to sell it to any companies out there to draw in bigger dollars? Humor me Connie.... I am new at this. John Smith For the most part, even though USMS has pretty desireable demographics, it's membership base is still relatively small to attract very significant sponsors. It's a double edged sword too, large companies want membership exposure, and they're also hoping to get indirect media exposure, when their sponsoree gets media exposure. Well, USMS swimming is not a spectator sport, even for the national championships we were unable to get even a local CABLE network to give it a little blurb on TV. They were more interested in highschool soccer, since kids are considered much more of a draw and more liberal consumers. So, that affects your sponsors. If a company sponsors USMS nationals, they get exposure to 1200 people. If a company sponsors a highschool soccer (which ends up on TV) they get exposure to few hundred thousand people by just purchasing a banner at their event. For example, producing a commercial with a masters swimming superstar... Well, whom would you pick to be in it that has a nation wide name recognition? I mean, look at some of the USA swimming superstars they're not exactly overloaded by sponsorship offers, it's not a sport that attracts major sponsor and advertizer dollars to begin with. USMS is a lesser known entity in the sport. You have to have something of value and competetively priced to attract advertisers, AND you have to have knowledgeable man-power out there knocking on doors promoting the opportunity. Again, it boils down to having substantial starting money and resources to promote and give USMS more exposure and name recognition among public at large, in order to attract bigger sponsors. As for the USMS Member Database, no advertizer will pay us the amount of money that, IMO, would be worth the fallout of selling that data.