Originally posted by Paul Smith
"thinking out of the box" idea.
I've got one as long as we are into big ideas. Cause it's big that counts, not realistic or relevant in the real world of marketing.
Let's get Tommy Lee to wear a speedo on a reality show and have him swim with a high school girls team. On the front let's get it lettered "USMS" and the back to say "sponsored by AMEX." After he makes the team he could drive home in a Mercedes with a USMS sticker on the back window and party with his ex, Pamela Anderson, who will also have USMS tattoos on her, um, notable areas.
Can you imagine all the middle aged people making about $80K per year that would then run out to buy a new Benz, join USMS and support local tattoo parlors? I bet that's worth it's weight in gold to Daimler Chrysler and AMEX.
Originally posted by Paul Smith
"thinking out of the box" idea.
I've got one as long as we are into big ideas. Cause it's big that counts, not realistic or relevant in the real world of marketing.
Let's get Tommy Lee to wear a speedo on a reality show and have him swim with a high school girls team. On the front let's get it lettered "USMS" and the back to say "sponsored by AMEX." After he makes the team he could drive home in a Mercedes with a USMS sticker on the back window and party with his ex, Pamela Anderson, who will also have USMS tattoos on her, um, notable areas.
Can you imagine all the middle aged people making about $80K per year that would then run out to buy a new Benz, join USMS and support local tattoo parlors? I bet that's worth it's weight in gold to Daimler Chrysler and AMEX.
