Originally posted by Paul Smith
think small be small......think big be big
This has nothing to do with small or big thinking. It has to do with knowing your membership and your potential customers. Rather than trying to sell our membership rolls for a few hundred dollars to MBNA so I can get my nifty USMS Visa or sign up an Olympian from 30 years ago to hock AMEX cards, you need a more reasoned approach.
Your idea about a preferred rate for USMS members on airlines or rental car companies is good, and used by a number of groups with membership dues similar to USMS. I've also seen organizations offer preferred discounts or rates to reputable insurance companies (life/health and p/c).
But, you aren't gonna get Mercedes to do a $2m layout in Swimmer magazine so the New Bern Royalty aka gull80 can shell out $60K for a new Benz.
Originally posted by Paul Smith
think small be small......think big be big
This has nothing to do with small or big thinking. It has to do with knowing your membership and your potential customers. Rather than trying to sell our membership rolls for a few hundred dollars to MBNA so I can get my nifty USMS Visa or sign up an Olympian from 30 years ago to hock AMEX cards, you need a more reasoned approach.
Your idea about a preferred rate for USMS members on airlines or rental car companies is good, and used by a number of groups with membership dues similar to USMS. I've also seen organizations offer preferred discounts or rates to reputable insurance companies (life/health and p/c).
But, you aren't gonna get Mercedes to do a $2m layout in Swimmer magazine so the New Bern Royalty aka gull80 can shell out $60K for a new Benz.
