Way to hone in on one small (mailing list) part of what we're talking about geek!
How about reversing it......what benefits does USMS bring me via its partners? Do I get a discount on Speedo as a member?
There are plenty of ways to leverage the buying power of what our demographic represents (by the ay gull......the average income fo USMS exceeds $80k a year).
We should be able to "sell" our product to sponsors above and beyond the swimming specific ones we currently have and in return create benefits for our members from it.
For example a relationship with United airlines where they we're the "official" airline of USMS could/should be turned into a discount for members.....you have enough sponsor relationships like that then our $30 a yeard dues could be $100 and seen as a real benefit.
think small be small......think big be big
Way to hone in on one small (mailing list) part of what we're talking about geek!
How about reversing it......what benefits does USMS bring me via its partners? Do I get a discount on Speedo as a member?
There are plenty of ways to leverage the buying power of what our demographic represents (by the ay gull......the average income fo USMS exceeds $80k a year).
We should be able to "sell" our product to sponsors above and beyond the swimming specific ones we currently have and in return create benefits for our members from it.
For example a relationship with United airlines where they we're the "official" airline of USMS could/should be turned into a discount for members.....you have enough sponsor relationships like that then our $30 a yeard dues could be $100 and seen as a real benefit.
think small be small......think big be big
