Good orning All.....let's get going!!
Bill: Great job on the increase in dollars, however my main question/concern about our marketing (as a sport.....including USS) is the lack of exposure in the larger media. To me swimming is stuck in a vacumm......we think small/act small in our efforts to get more exposure.
Michael; I have been there and was so put of by the process and lack of any kind of consenus that I haven't been back. The committee process to me is bloated and ineffective as it exists, however there are folks working hard and spending time to change it and I applaud them.
As for "protecting" member information I understand the concerns but also see compnaies manage efffectively. My impression was that a pretty large part of the people who are involved in this process at USMS actually don't want to grow the sport.....selfishly looking at how more people at meets nd workouts effects them thru more crowding.
If swimming is to grow long term we need to press hard on the PR/markting side beyond our own sport, our own pools, etc. If we have more memebership and more "muscle" we may be able to flex it if we ever step out a bit! You see what impact the AARP had on SS reform? We need to get organized (streamline committees) get vocal (weekly/monthly press releases to the media) and grow!
PS: My evil twin will soon share with you something a few of us are working on to raise awareness of the sport, raise money and put our money where our mouth is (think Billy Jean vs. Bobby Riggs)!
Good orning All.....let's get going!!
Bill: Great job on the increase in dollars, however my main question/concern about our marketing (as a sport.....including USS) is the lack of exposure in the larger media. To me swimming is stuck in a vacumm......we think small/act small in our efforts to get more exposure.
Michael; I have been there and was so put of by the process and lack of any kind of consenus that I haven't been back. The committee process to me is bloated and ineffective as it exists, however there are folks working hard and spending time to change it and I applaud them.
As for "protecting" member information I understand the concerns but also see compnaies manage efffectively. My impression was that a pretty large part of the people who are involved in this process at USMS actually don't want to grow the sport.....selfishly looking at how more people at meets nd workouts effects them thru more crowding.
If swimming is to grow long term we need to press hard on the PR/markting side beyond our own sport, our own pools, etc. If we have more memebership and more "muscle" we may be able to flex it if we ever step out a bit! You see what impact the AARP had on SS reform? We need to get organized (streamline committees) get vocal (weekly/monthly press releases to the media) and grow!
PS: My evil twin will soon share with you something a few of us are working on to raise awareness of the sport, raise money and put our money where our mouth is (think Billy Jean vs. Bobby Riggs)!
