To the Smiths and all others who think that USMS is not selling hard enough: Walk a mile in the shoes of those you so blithely critique.
The Marketing committee has over the years not been as productive as we all would like, but not for lack of trying or talent. There are obstacles to growth unfettered, such as the desire of most of our members to keep their demographic information private. And the real problem to hurdle, which will kill growth if not addressed in advance, pool space and time.
Our task is immense, and we cannot expect the giddy growth numbers of the 1980s of 17% per year on word of mouth programs. We also cannot partner up with your fortune 500 companies because they want the very information that we (USMS) have sworn to protect all these years.
If you have a better idea than the ones you see coming from the national office, I suggest that you do something other than complain about lack of growth on a DF, like volunteering your time and expertise to the corporation.
To the Smiths and all others who think that USMS is not selling hard enough: Walk a mile in the shoes of those you so blithely critique.
The Marketing committee has over the years not been as productive as we all would like, but not for lack of trying or talent. There are obstacles to growth unfettered, such as the desire of most of our members to keep their demographic information private. And the real problem to hurdle, which will kill growth if not addressed in advance, pool space and time.
Our task is immense, and we cannot expect the giddy growth numbers of the 1980s of 17% per year on word of mouth programs. We also cannot partner up with your fortune 500 companies because they want the very information that we (USMS) have sworn to protect all these years.
If you have a better idea than the ones you see coming from the national office, I suggest that you do something other than complain about lack of growth on a DF, like volunteering your time and expertise to the corporation.
