Connie, I'm glad that USMS has you as well as all the committed folks that help run it but the truth is that USMs has not shown any ability to take marketing up to a level beyond flyers, bulletin boards, etc. etc. all things that advertise to our small exisitng base.
John nailed it, our membership demographic is a gold mine to sponosors (something Mel has mentioned many times) and we should be aggresively attempting to meet and cobrand with companies such as: Centrum, Mercedes Benz, Carnival Cruises, etc. etc..
Does anyone recall seeing any sponsorship banners surfing this site by the way? Ok, you found them....how about non swimming? OK, how many advertise on TV or magazines and tie into USMS?
The problem I saw at my last convention however was that a large part of the markting folks had a real fear of going out and "selling" our product (conact list) to these types of sponsors.
Bill, love the new rag but look at your sponoors (look hard to find them)? Great work on the one hand, but man if you came to my fortune 500 company and I saw your demographic but how little representaton you we're giving advertisers I wouldn't be to keen.
There are far more experienced PR/Marketing types on this foum than me......what say you folks?
Connie, I'm glad that USMS has you as well as all the committed folks that help run it but the truth is that USMs has not shown any ability to take marketing up to a level beyond flyers, bulletin boards, etc. etc. all things that advertise to our small exisitng base.
John nailed it, our membership demographic is a gold mine to sponosors (something Mel has mentioned many times) and we should be aggresively attempting to meet and cobrand with companies such as: Centrum, Mercedes Benz, Carnival Cruises, etc. etc..
Does anyone recall seeing any sponsorship banners surfing this site by the way? Ok, you found them....how about non swimming? OK, how many advertise on TV or magazines and tie into USMS?
The problem I saw at my last convention however was that a large part of the markting folks had a real fear of going out and "selling" our product (conact list) to these types of sponsors.
Bill, love the new rag but look at your sponoors (look hard to find them)? Great work on the one hand, but man if you came to my fortune 500 company and I saw your demographic but how little representaton you we're giving advertisers I wouldn't be to keen.
There are far more experienced PR/Marketing types on this foum than me......what say you folks?
