Originally posted by gull80
Not being a runner myself, I don't subscribe to Runner's World, but I suppose I could have substituted Triathlete or one of the cycling magazines. The point is that competitive swimming seems to be much less popular among adults than running, triathlons, or cycling.
More people do some form of water-related exercise daily than any other type of exercise. USMS can't have its audience only be competitive swimmers because there aren't really enough to warrent a magazine. That is, I would argue, why Swimming Technique couldn't stand alone.
Runner's World has been able to capture the total running audience that is its success. We must realize that there are people who will read this current edition of our magazine because it explains the open turn, others for the English Channel article, and then, others because they will read anything about swimming. If this magazine can't address a wide range of swimmers, it is lost!
Originally posted by gull80
Not being a runner myself, I don't subscribe to Runner's World, but I suppose I could have substituted Triathlete or one of the cycling magazines. The point is that competitive swimming seems to be much less popular among adults than running, triathlons, or cycling.
More people do some form of water-related exercise daily than any other type of exercise. USMS can't have its audience only be competitive swimmers because there aren't really enough to warrent a magazine. That is, I would argue, why Swimming Technique couldn't stand alone.
Runner's World has been able to capture the total running audience that is its success. We must realize that there are people who will read this current edition of our magazine because it explains the open turn, others for the English Channel article, and then, others because they will read anything about swimming. If this magazine can't address a wide range of swimmers, it is lost!
