Coach appreciation and motivation

I am wondering what methods clubs have used to show their appreciation to and motivate their coaches. Our club is run by the facility we swim in and they pay our coach. Unfortunately this arrangement has led to a certain level of apathy on the part of the club members. I think there is a developing danger of the coach losing motivation if we, the swimmers don't find ways of showing our appreciation and providing motivation. I believe our coach is motivated by his passion for swimming, the amount he is paid to coach us is certainly not sufficient to motivate him. This year he has started coaching the age group club so I think he now has another outlet for his passion for swimming and coaching and I think we need to work harder to make sure he finds coaching us a fullfilling experience. I am sure many other clubs have been in similar situations where a coach who has put in incredible efforts to build the club up from almost nothing starts to suffer from burn out and lack of positive feedback. What has worked for you? I am sure I once read an article on the role that swimmers can play in providing a motivating environment for their coach but I can't remember where it was...