Originally posted by jackkangaroo
I would like the poll to include the question:
- does the magazine add value to your USMS membership?
Jack
From what I hear people talking about on my team, within my LMSC and at the convention I'm under the strong impression that the answer to that, for most people, is YES!
I was also wondering if USMS Masters swimming is likely to get less coverage in SWIM Magazine if USMS decides to switch publishers (and/or get it's own magazine that is different than SWIM magazine?).......or even worse, Is it remotely probable that SWIM magazine could go completely under as a result (due to losing too many Masters subscribers after the changes have been made)? Can anybody "roughly" guess as to what percentage of SWIM magazine's current subscribers are registered members of USMS? I must say that I have not yet read anything out of SWIM magazine....but I think that any fairly well established publication that is willing to give some fairly consistent coverage towards Masters swimming is a very positive thing towards promoting Masters swimming (and I would hate to see that jeopardized in any way if that is in fact a possibility).
newmastersswimmer
Sarah,
Don't kid yourself, the USMS membership mailing list is probably one of the most valuable assets the organization has. Do you have any idea what the demographics are for our group (median income for example)?
Truth be told, USMS has yet to capitalize on this which in turn could increase benefits to us. If we we're willing to carefully distribute (read sell) this information via key marketing partnerships (think General Motors) the upside could be more exposure for our sport, more revenue for USMS and some swag possibly for us.
So the question to our marketing committee is what are the plans? And the question to our membership is our you willing to have some of your personal info given out in excange for these things?
