Sarah,
Don't kid yourself, the USMS membership mailing list is probably one of the most valuable assets the organization has. Do you have any idea what the demographics are for our group (median income for example)?
Truth be told, USMS has yet to capitalize on this which in turn could increase benefits to us. If we we're willing to carefully distribute (read sell) this information via key marketing partnerships (think General Motors) the upside could be more exposure for our sport, more revenue for USMS and some swag possibly for us.
So the question to our marketing committee is what are the plans? And the question to our membership is our you willing to have some of your personal info given out in excange for these things?
Sarah,
Don't kid yourself, the USMS membership mailing list is probably one of the most valuable assets the organization has. Do you have any idea what the demographics are for our group (median income for example)?
Truth be told, USMS has yet to capitalize on this which in turn could increase benefits to us. If we we're willing to carefully distribute (read sell) this information via key marketing partnerships (think General Motors) the upside could be more exposure for our sport, more revenue for USMS and some swag possibly for us.
So the question to our marketing committee is what are the plans? And the question to our membership is our you willing to have some of your personal info given out in excange for these things?
