USMS Magazine

Do you agree with the USMS Board's decision to start it's own magazine instead of staying with SMIM?
Parents
  • Originally posted by msgrupp There was another publisher who tried to put out a swimming magazine for adults (Rodale?) -- it failed miserably. Which is a shame, because I thought it was a good magazine. Just because it failed, doesn't mean it didn't have value. Originally posted by craiglll@yahoo.com Also, I read, over the internet, several swimming newsletters. Some local swimming groups have extremely good newsletters that cover moe than just their area's news and events. When I was reading over the documentation, the possibility of (specific) LMSC newsletters being an insert for the member's magazines, was being investigated. I was struck that, before ad revenues were considered, the new magazine would cost only 1% more than the current magazine. (This was an estimate. This included start-up costs.) Even with limited ad revenue, it would appear to cost less. A lot of your questions are answered in the documentation that Jim M. linked above.
Reply
  • Originally posted by msgrupp There was another publisher who tried to put out a swimming magazine for adults (Rodale?) -- it failed miserably. Which is a shame, because I thought it was a good magazine. Just because it failed, doesn't mean it didn't have value. Originally posted by craiglll@yahoo.com Also, I read, over the internet, several swimming newsletters. Some local swimming groups have extremely good newsletters that cover moe than just their area's news and events. When I was reading over the documentation, the possibility of (specific) LMSC newsletters being an insert for the member's magazines, was being investigated. I was struck that, before ad revenues were considered, the new magazine would cost only 1% more than the current magazine. (This was an estimate. This included start-up costs.) Even with limited ad revenue, it would appear to cost less. A lot of your questions are answered in the documentation that Jim M. linked above.
Children
No Data