USMS Magazine

Originally posted by craiglll@yahoo.com this is a terrible idea!!!!!!!!!!!!!!!!! I've worked on marketing new magazines. The cost for magazines is tremedous because both paper & labor are so explosive. I can't believe that an organization like USMS believes that thye can put out a magazine. It is ridiculous. The only benefit is that because of the 501(c)3, there woudl be no taxes on profit. The IRS freaks out when nonprofit memberships start doing things like this because it looks so questionable. I've worked on marketing new magazines. It is almost impossible to make a profit. Most go out of business before they are even heard about by people. The staff necessary is huge. the costs are very hard to contain. I can't believe an organization like USMS would even think that thye could come up withthe upfront cash to cover the printing contracts. Generally the innitial costs are huge and then they don't stop. IF ANYONE CAN STOP THIS DO SO NOW. MAYBE AFTE SOME RESEARCH CAN BE DONE, IT MIGHT BE VIABLE. i DON'T BELIEVE THAT ANYONE KNOWS THE TRUE NUMBERS. OR DO THEY. WAS THIS OUT OF THE BLUE OR CALUATED?????? You're slightly misinformed. USMS is not starting their own magazine. USMS has a contract with Sports Publications to produce a magazine for USMS, has for some 12 years. About every 4 years this contract expires, and a new request for proposals for a publisher is pout out. This includes the current oublisher and potential other publishers. This time the decision has been made to go with a different publisher. Magazine already has a built in 40,000 subscribers as you get it when you pay your USMS yearly dues. This was not out of blue at all. What IS out of blue is that many people haven't been aware of this process, simply because they don't tend to read the administrative portion of the USMS website where EC comittee, BOD committee and various other comittee and other business minutes and newsletters are posted for ALL members of USMS to read.

Originally posted by craiglll@yahoo.com this is a terrible idea!!!!!!!!!!!!!!!!! I've worked on marketing new magazines. The cost for magazines is tremedous because both paper & labor are so explosive. I can't believe that an organization like USMS believes that thye can put out a magazine. It is ridiculous. The only benefit is that because of the 501(c)3, there woudl be no taxes on profit. The IRS freaks out when nonprofit memberships start doing things like this because it looks so questionable. I've worked on marketing new magazines. It is almost impossible to make a profit. Most go out of business before they are even heard about by people. The staff necessary is huge. the costs are very hard to contain. I can't believe an organization like USMS would even think that thye could come up withthe upfront cash to cover the printing contracts. Generally the innitial costs are huge and then they don't stop. IF ANYONE CAN STOP THIS DO SO NOW. MAYBE AFTE SOME RESEARCH CAN BE DONE, IT MIGHT BE VIABLE. i DON'T BELIEVE THAT ANYONE KNOWS THE TRUE NUMBERS. OR DO THEY. WAS THIS OUT OF THE BLUE OR CALUATED?????? You're slightly misinformed. USMS is not starting their own magazine. USMS has a contract with Sports Publications to produce a magazine for USMS, has for some 12 years. About every 4 years this contract expires, and a new request for proposals for a publisher is pout out. This includes the current oublisher and potential other publishers. This time the decision has been made to go with a different publisher. Magazine already has a built in 40,000 subscribers as you get it when you pay your USMS yearly dues. This was not out of blue at all. What IS out of blue is that many people haven't been aware of this process, simply because they don't tend to read the administrative portion of the USMS website where EC comittee, BOD committee and various other comittee and other business minutes and newsletters are posted for ALL members of USMS to read.