Do you agree with the USMS Board's decision to start it's own magazine instead of staying with SMIM?
Parents
Former Member
this is a terrible idea!!!!!!!!!!!!!!!!! I've worked on marketing new magazines. The cost for magazines is tremedous because both paper & labor are so explosive. I can't believe that an organization like USMS believes that thye can put out a magazine. It is ridiculous. The only benefit is that because of the 501(c)3, there woudl be no taxes on profit. The IRS freaks out when nonprofit memberships start doing things like this because it looks so questionable.
I've worked on marketing new magazines. It is almost impossible to make a profit. Most go out of business before they are even heard about by people. The staff necessary is huge. the costs are very hard to contain. I can't believe an organization like USMS would even think that thye could come up withthe upfront cash to cover the printing contracts. Generally the innitial costs are huge and then they don't stop.
IF ANYONE CAN STOP THIS DO SO NOW. MAYBE AFTE SOME RESEARCH CAN BE DONE, IT MIGHT BE VIABLE. i DON'T BELIEVE THAT ANYONE KNOWS THE TRUE NUMBERS. OR DO THEY. WAS THIS OUT OF THE BLUE OR CALUATED??????
this is a terrible idea!!!!!!!!!!!!!!!!! I've worked on marketing new magazines. The cost for magazines is tremedous because both paper & labor are so explosive. I can't believe that an organization like USMS believes that thye can put out a magazine. It is ridiculous. The only benefit is that because of the 501(c)3, there woudl be no taxes on profit. The IRS freaks out when nonprofit memberships start doing things like this because it looks so questionable.
I've worked on marketing new magazines. It is almost impossible to make a profit. Most go out of business before they are even heard about by people. The staff necessary is huge. the costs are very hard to contain. I can't believe an organization like USMS would even think that thye could come up withthe upfront cash to cover the printing contracts. Generally the innitial costs are huge and then they don't stop.
IF ANYONE CAN STOP THIS DO SO NOW. MAYBE AFTE SOME RESEARCH CAN BE DONE, IT MIGHT BE VIABLE. i DON'T BELIEVE THAT ANYONE KNOWS THE TRUE NUMBERS. OR DO THEY. WAS THIS OUT OF THE BLUE OR CALUATED??????
