swimmers in commercials

Is any one else bugged with the quality of swimming shown in commercials. It is very rare to see any one who is at all smooth in the water. It especially bugs me in health club ads as they are showing what people are striving for & the swimmers are flailers.(There is a lite beer ad where a man & a women are racing & they are clearly swimmers) Surely there must be some actors who really swim.
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  • Former Member
    Former Member
    Originally posted by aquageek cinc - not sure anyone is stereotyping CA kids. Not sure where you got that from. Also, where do you get your facts that the majority of CA kids are hispanic. Seems to me you are the one stereotyping, since more kids allegedly have to avoid gangs than drugs. If people didn't look at 'sterotyping and generalizations' as truths, perhaps they wouldn't see them so upsetting. One can't make statements and conclusions based on sterotypes, and then expect them to given any more than an anecdotal entertainment value. Personally, it's somewhat entertaining to see how people stereotype things, but I don't make value judgements or important decisions based on stereotypes. Unless of course you're doing market research in preparation for a tTV commercial shoot, in which case sterotyping your target audience may come in very handy. You actually have a chance to appeal to a slightly larger percentage of the target audience. Perhaps that's why the swimmers in commercials have less then flawless thechnique... Apealing to the 250+milion of americans who can't swim 500Y, rather than the few hundred thousand (I'm guessing here USA swimming and Masters combined?) who can. I know - I know, nice try tying it back into the topic. :p I bet it's more like, that people making the commercials just didn't have clue, or didn't care. ;)
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  • Former Member
    Former Member
    Originally posted by aquageek cinc - not sure anyone is stereotyping CA kids. Not sure where you got that from. Also, where do you get your facts that the majority of CA kids are hispanic. Seems to me you are the one stereotyping, since more kids allegedly have to avoid gangs than drugs. If people didn't look at 'sterotyping and generalizations' as truths, perhaps they wouldn't see them so upsetting. One can't make statements and conclusions based on sterotypes, and then expect them to given any more than an anecdotal entertainment value. Personally, it's somewhat entertaining to see how people stereotype things, but I don't make value judgements or important decisions based on stereotypes. Unless of course you're doing market research in preparation for a tTV commercial shoot, in which case sterotyping your target audience may come in very handy. You actually have a chance to appeal to a slightly larger percentage of the target audience. Perhaps that's why the swimmers in commercials have less then flawless thechnique... Apealing to the 250+milion of americans who can't swim 500Y, rather than the few hundred thousand (I'm guessing here USA swimming and Masters combined?) who can. I know - I know, nice try tying it back into the topic. :p I bet it's more like, that people making the commercials just didn't have clue, or didn't care. ;)
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