If your local masters club or LMSC issues a newsletter, how do they publish it?
1. Printed on paper & conventionally mailed only.
2. Via the internet or email only.
3. Both internet/email and printed on paper & conventionally mailed.
Betsy is correct - sending a newsletter formatted for print as an email attachment can be very difficult to read and to receive.
If clubs opt for email-only news, consider using a text-only email with no attachements to make it easy to read, quick (small size) to send, and with no chance of being "caught" by virus protection software.
Also, if email-only news is sent, the content is different from a printed newsletter. For example, with email news, you remind people the day before a meet entry is due, give links to meet entry forms, alert them to a last-minute workout cancellation, etc. (ie. more "newspaper")
A printed newsletter would contain less time-sentitive information, and be more appropriate for classified ads, and stories which are fresh and newsworthy at anytime. (ie. more"magazine".)
I suspect the older a person is, the more they tend to prefer a printed copy? (Oh boy, I hope I didn't open a can of worms - I mean it's what people are comfortable with and are used to.) Is that why our team seems to be attracting so many younger swimmers these days?
Betsy is correct - sending a newsletter formatted for print as an email attachment can be very difficult to read and to receive.
If clubs opt for email-only news, consider using a text-only email with no attachements to make it easy to read, quick (small size) to send, and with no chance of being "caught" by virus protection software.
Also, if email-only news is sent, the content is different from a printed newsletter. For example, with email news, you remind people the day before a meet entry is due, give links to meet entry forms, alert them to a last-minute workout cancellation, etc. (ie. more "newspaper")
A printed newsletter would contain less time-sentitive information, and be more appropriate for classified ads, and stories which are fresh and newsworthy at anytime. (ie. more"magazine".)
I suspect the older a person is, the more they tend to prefer a printed copy? (Oh boy, I hope I didn't open a can of worms - I mean it's what people are comfortable with and are used to.) Is that why our team seems to be attracting so many younger swimmers these days?
