I like the article in swim Magazine about Rita Egan and Sylvia powell. These women are not your typical slim young swimmers that are elite swimmers but like the rest of us ordinary. Actually, given my previous background in swimming I'm also won of these average jills. As a youth I swam the 100 meter *** at 1:30 and as a 46 at 1:43.31. So, many of us do it for enjoyment and some exercise knowing that we will never be at the top of the pack. I think we should have more of these stories?. And Ion believe me you are not that bad. You did a 2:31 200 meter freestyle. I recently swam a 3:15. So don't feel bad and their is alot more competition in the men than in the women in 45 to 49. Not saying that their are not good swimmers in the women.
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Former Member
Originally posted by Gareth Eckley
It seems that swimmers in general don't buy magazines aimed at them. Is there no interest, or do masters swimmers feel that they have little new info to learn ?
I suspect it has less to do with circulation than with selling the pages to advertisers.
Magazines make their money off advertisers. Since swimming isn't necessarily a high-dollar equipment sport, there's not that much incentive to advertise. Sure, there are gear heads who will buy the latest computer-designed water-foil kickboard, and there are truly serious swimmers who really must have an endless pool on the back deck to maintain their training schedule; but for most of us, our spending is limited to suits, goggles, shampoo, shower shoes and pool passes. With a spending profile like that, there are really only a few companies that get substantial benefit from advertising to this audience.
I never subscribed to swimming magazines but would pick them up occasionally in the coffee shop. I wondered what happened to Fitness Swimming. That was a good mag. Too bad.
And on that other issue... Ion's ego is so large it keeps crashing my computer. Do they make swim caps in triple-extra large?
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Former Member
Originally posted by Gareth Eckley
It seems that swimmers in general don't buy magazines aimed at them. Is there no interest, or do masters swimmers feel that they have little new info to learn ?
I suspect it has less to do with circulation than with selling the pages to advertisers.
Magazines make their money off advertisers. Since swimming isn't necessarily a high-dollar equipment sport, there's not that much incentive to advertise. Sure, there are gear heads who will buy the latest computer-designed water-foil kickboard, and there are truly serious swimmers who really must have an endless pool on the back deck to maintain their training schedule; but for most of us, our spending is limited to suits, goggles, shampoo, shower shoes and pool passes. With a spending profile like that, there are really only a few companies that get substantial benefit from advertising to this audience.
I never subscribed to swimming magazines but would pick them up occasionally in the coffee shop. I wondered what happened to Fitness Swimming. That was a good mag. Too bad.
And on that other issue... Ion's ego is so large it keeps crashing my computer. Do they make swim caps in triple-extra large?
