The Afterschool Alliance (www.afterschoolnow.org), supported by the Ad Council and the Charles Stewart Mott Foundation, are running a public service ad campaign that appears to ridicule Masters swimmers. According to Alliance’s website, “These PSAs use humor to communicate the importance of taking action to support afterschool programs. The campaign includes TV and radio spots, newspaper ads, billboards, web banners and more.”
One print ad has a facial portrait of a smiling, senior gentleman in a pool, obviously a happy swimmer, with swimming goggles on. Superimposed over the portrait are the following words: “There’s nothing more REFRESHING than neglecting our nation’s YOUTH.” At the bottom, the ad continues to say: “When I don’t support afterschool programs, I feel so relaxed and carefree. It’s like I’m doing nothing at all! Unless you call depriving 15 million kids something…”
You can download a copy of the ad from the following website:
www.afterschoolnow.org/print_ads.cfm
I can't believe all this discussion about role models and moral obligation comes from a single poster of a man swimming. Actualy, he is just standing in the water. No where does it mention Masters swimming. If the man was holding a baseball bat, would the entire adult softball playing nation be up in arms? It's just a man swimming, that's it. If I saw that poster in public I would never consider it a slight on either swimming or Master's Swimming. Even if I did, so what? People are allowed to advertise and make points. I think this thread is a little far reaching.
I can't believe all this discussion about role models and moral obligation comes from a single poster of a man swimming. Actualy, he is just standing in the water. No where does it mention Masters swimming. If the man was holding a baseball bat, would the entire adult softball playing nation be up in arms? It's just a man swimming, that's it. If I saw that poster in public I would never consider it a slight on either swimming or Master's Swimming. Even if I did, so what? People are allowed to advertise and make points. I think this thread is a little far reaching.
