The Afterschool Alliance (www.afterschoolnow.org), supported by the Ad Council and the Charles Stewart Mott Foundation, are running a public service ad campaign that appears to ridicule Masters swimmers. According to Alliance’s website, “These PSAs use humor to communicate the importance of taking action to support afterschool programs. The campaign includes TV and radio spots, newspaper ads, billboards, web banners and more.”
One print ad has a facial portrait of a smiling, senior gentleman in a pool, obviously a happy swimmer, with swimming goggles on. Superimposed over the portrait are the following words: “There’s nothing more REFRESHING than neglecting our nation’s YOUTH.” At the bottom, the ad continues to say: “When I don’t support afterschool programs, I feel so relaxed and carefree. It’s like I’m doing nothing at all! Unless you call depriving 15 million kids something…”
You can download a copy of the ad from the following website:
www.afterschoolnow.org/print_ads.cfm
Parents
Former Member
I'm with you, effi,
The portrayal of active, healthy adults depriving children of quality afterschool activities by virtue of their participation in physical activities (exercise) is not only offensive, it is terribly misleading. Adults who participate in a regular exercise routine are not only healthier and better able to care for their children, but they also set an excellent example for today's youth. Portraying exercise as a selfish activity is a grave mistake, and I feel strongly that this message is not what we want to communicate to our youth. I am truly shocked that an organization such as the Afterschool Alliance could broadcast such a thoughtless, irresponsible and harmful message.
Bill
I'm with you, effi,
The portrayal of active, healthy adults depriving children of quality afterschool activities by virtue of their participation in physical activities (exercise) is not only offensive, it is terribly misleading. Adults who participate in a regular exercise routine are not only healthier and better able to care for their children, but they also set an excellent example for today's youth. Portraying exercise as a selfish activity is a grave mistake, and I feel strongly that this message is not what we want to communicate to our youth. I am truly shocked that an organization such as the Afterschool Alliance could broadcast such a thoughtless, irresponsible and harmful message.
Bill
