So I realize I have to admit I watch this show (daily! I still miss Bob!) but... did anyone else see swimmer Jessica hardy on price is right??
An Olympic Showcase! - The Price Is Right - YouTube
Aside from them calling her "Olympic swimmer," and she isnt (yet) she sounded pretty cocky when she said she's "going to the games this summer." I realize that, unless something super crazy happens, she will be... but it just seemed really cocky from someone who generally has seemed pretty reserved. The whole segment seemed kind of awkward.
There was an article about Ryan Lochte and the sponsorship/advertising issues involved with Olympic sports like swimming, which are here once every four years, then disappear from the public consciousness shortly after the Olympics are done. Aside from the occasional superstar like Michael Phelps or Lindsay Vonn (sp?), most Olympic athletes are not household names. Plus, there's no guarantee that people who look promising today will even make the Olympics (injury, poor performance, etc). Sponsors hedge their bets, signing many athletes (diversify their portfolio, probably paying out the heavy sponsor fees only if the athlete makes the team and does well) and featuring them in promotions before the Olympics. I saw an ad on TV a few days ago featuring Ryan Lochte, for example. Long story short, I wouldn't be surprised if Jessica Hardy's appearance on The Price is Right isn't part of that same sort of strategy.
There was an article about Ryan Lochte and the sponsorship/advertising issues involved with Olympic sports like swimming, which are here once every four years, then disappear from the public consciousness shortly after the Olympics are done. Aside from the occasional superstar like Michael Phelps or Lindsay Vonn (sp?), most Olympic athletes are not household names. Plus, there's no guarantee that people who look promising today will even make the Olympics (injury, poor performance, etc). Sponsors hedge their bets, signing many athletes (diversify their portfolio, probably paying out the heavy sponsor fees only if the athlete makes the team and does well) and featuring them in promotions before the Olympics. I saw an ad on TV a few days ago featuring Ryan Lochte, for example. Long story short, I wouldn't be surprised if Jessica Hardy's appearance on The Price is Right isn't part of that same sort of strategy.
