Plea to coaches: consistent terminology

If the major car companies, electronics companies and other industries can get together ad agree on certain industry standards, why not swimming? Do you think that all computer firms just suddenly come up with the USB? No, they all agreed to the design, capabilities and limitations, so all could compete and flourish on par. Same goes for swimming, but it hasn't happened yet. Lap or Length have been argued to death here, with no consensus. This morning I was reminded of another set of easily confused terms; build and descend. I was taught that build meant increase speed (or at least effort) during the individual swim you are about to perform, descend was to make each swim in a set a little faster, so the last 100 (or whatever the distance) was faster than the first one . Anyone else have terms of inconsistency or ambiguity? Can we get the coaches to issue forth a letter of understanding on certain terms, so we have an interchangeable vernacular across the country?