Gold Medal Sponsorship Explanation

Given the extensive discussion on the Nationals Discussion Forum regarding Gold Medal Sponsorship, I thought it might be helpful to provide accurate information on the Sponsorship directly from the source: We readily acknowledge that the price went up dramatically this year for Short Cours Nationals. Typically Gold Medal Sponsorship has included food and beverage and has run around $75. The reason for the increase by $100 to $175 is because for the first-time ever, Nationals are being held in an aquatic center that is a part of a major sports & entertainment complex, the Greensboro Coliseum Complex. As such, the management of the complex runs the Aquatic Center similar to the arena, convention hall, ACC Hall of Champions, and other destination attractions at the site. That includes requiring that all catering and food services utilize the onsite professional catering services of Ovations. Ovations charges every user group at price levels that would be similar to those at a major convention hotel in your community. Initially, those of us responsible for running the meet didn't even want to have a Gold Medal Sponsorship that included food, because we knew the higher cost would give people pause. However, in discussions with the USMS Championship Committee it was felt that Gold Medal should still be offered. Gold Medal Sponsorship at this year's Spring Nationals, even though priced at $175, will not contribute a dime to the meet. That $175, due to the higher catering/food costs, is a breakeven price (at best--we may still go in the hole a little bit even at that price). While this defeats the original purpose of Gold Medal Sponsorship, which was to benefit both the swimmer (with a good onsite food option) and the meet (with some of the funds left over to contribute to the meet bottom line), at least it will provide the food option for those desiring that. Because we realized that price point might be tough to digest for some, we created a Silver Medal Sponsorship for $50. This is especially designed for those who did the Gold Medal Sponsorship previously, primarily because they wanted to contribute financially to the meet. While the Silver Medal Sponsorship does include the nice Officials Reception on Thursday evening, there should be a little $$ left over to help the meet funding. Finally, for those who want their food, a more visible sponsorship, and to help the meet financially, too, we created the Event Sponsorship at $300. We have had several takers on this already. Just so all USMS swimmers know, we fully understand and agree with you that this is not ideal, and we'll be working with the Coliseum management with a goal to try to come up with a more desirable and affordable arrangement going forward, but at least for this first major Masters meets (and all other meets this year, including Synchro Olympic Trials, Y Nationals, Diving Nationals, etc.), the system as I've described above is what we are dealing with. And it might be helpful to know that Greensboro is not the only meet venue in this situation. Omaha, site of Long Course Nationals, is wrestling with this same issue. Tom Boak, Meet Director, for Summer Nationals, and I have been emailing back and forth on this. Because the summer championships are in an arena complex in Omaha, they are experiencing very similar pricing as we are experiencing in Greensboro. We will be watching them closely to see if they can work out an improved system, that maybe we can convince Greensboro facilities to follow in the future. I'd like to end by saying that we are dedicated to having an excellent Nationals at an outstanding new venue, and we invite each and every one of you to come to Greensboro for some great times. We want to host future Nationals there, so perhaps if you come and give us some valuable feedback and good ideas for enhancing future meets, it will help us, the venue, and Masters swimming for many years to come. Hill Carrow Co-Meet Director, 2012 USMS Spring Nationals