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Improving "Swimmer"magazine

Allen Stark
After finding out Swimmer takes 30% of our budget,I was thinking how to make it better.I think it is perhaps fine as it is now for what it does now,but if it is to help us grow... What do you think? Rodale had a magazine called "Fitness Swimmer' a few years ago and I thought it was excellent and I think implied that such a mag could be(almost) profitable.The current 4 in one format of "Swimming World" now seems excellent.Perhaps Swimmer should have sections:Competitive Swimmer,fitness swimmer,tri,noodlers(to be totally inclusive.)This might help with the problem of technique articles in Swimmer.The articles seem aimed for the middle and are too simple for elite swimmers and too advanced for beginners. If you want to sell issues how about more pictures of good looking Masters swimmers in swim suits(it worked for Sports Illustrated.) I don't find the "new product"section very helpful as it just gives what the company says.How about product testing? I expect a company would be glad to say"our goggles were the top rated by USMS-publicity for us.)If you really want to sell how about product testing on LZR vsTracer Rise,vs Nero Comp.I bet most swimmers,coaches,and parents would be interested in that.
  • Yep, bought that book a couple months ago along with Janet Evans' book. Love them both. What! Janet Evans has a book out. I totally will have to buy it.
  • Former Member
    Former Member
    I always like top lists. For instance, you could have top lap pools, top olympic pools. Annual lists. Historic swimming sites, etc.... That might appeal to swimmers of all levels, competitive, fitness, triathalete, etc...
  • I always like top lists. For instance, you could have top lap pools, top olympic pools. Annual lists. Historic swimming sites, etc... Maybe have a short column in each issue, picking a different state (and world nation) to list a few of the more public-available swimming pools. I had to do some searching to find a convenient pool when I was visiting Geneva (Switzerland).
  • Vivebebe has all that we could ask foe & maybe too much. Let's see what we can fit into the budget.
  • The more I think about it the more I disagree with SWIMMER's decision to stop publishing the All American lists and only having the list at this web-site where it will quickly fall way down on the scroll.I am fine with expanding the role of the mag to be more inclusive,but not at the expense of the pool competitors. Me too. One or two pages every other publication isn't much.
  • Vivebebe has all that we could ask foe & maybe too much. Let's see what we can fit into the budget. Vive Bebe! I like it! I aggregated what everybody said, regardless of persuasion. That way the deciders will have a complete set of opinions. I was a little dismayed to discover they use some sort of reading comprehension template, which may account for the dull writing (and why Jimb'y hawks his wares at Men's Health, which sexualizes every topic, including furniture and insurance). Babe :D
  • The more I think about it the more I disagree with SWIMMER's decision to stop publishing the All American lists and only having the list at this web-site where it will quickly fall way down on the scroll.I am fine with expanding the role of the mag to be more inclusive,but not at the expense of the pool competitors.
  • The more I think about it the more I disagree with SWIMMER's decision to stop publishing the All American lists and only having the list at this web-site where it will quickly fall way down on the scroll.I am fine with expanding the role of the mag to be more inclusive,but not at the expense of the pool competitors. i second that thought!