The Afterschool Alliance (www.afterschoolnow.org), supported by the Ad Council and the Charles Stewart Mott Foundation, are running a public service ad campaign that appears to ridicule Masters swimmers. According to Alliance’s website, “These PSAs use humor to communicate the importance of taking action to support afterschool programs. The campaign includes TV and radio spots, newspaper ads, billboards, web banners and more.”
One print ad has a facial portrait of a smiling, senior gentleman in a pool, obviously a happy swimmer, with swimming goggles on. Superimposed over the portrait are the following words: “There’s nothing more REFRESHING than neglecting our nation’s YOUTH.” At the bottom, the ad continues to say: “When I don’t support afterschool programs, I feel so relaxed and carefree. It’s like I’m doing nothing at all! Unless you call depriving 15 million kids something…”
You can download a copy of the ad from the following website:
www.afterschoolnow.org/print_ads.cfm
Parents
Former Member
The add is smug and self-righteous? Please...not in the least….
Sarcasm to the max here Ken....
BV, as I find most of the time in your posts, you hit the nail directly on the head. This add IS offensive, thoughtless, irresponsible and harmful. Gosh, if anything....US Masters Swimmers are poster boys and girls for how people should act. Ok, maybe not boys and girls....how about old men and women...
:D
The add is smug and self-righteous? Please...not in the least….
Sarcasm to the max here Ken....
BV, as I find most of the time in your posts, you hit the nail directly on the head. This add IS offensive, thoughtless, irresponsible and harmful. Gosh, if anything....US Masters Swimmers are poster boys and girls for how people should act. Ok, maybe not boys and girls....how about old men and women...
:D
