SWIMMER Magazine

RE: SWIMMER Magazine

Former Member — Wed, 24 Feb 2010 12:54:52 GMT

I'm not fond of the tear outs either-but I have to admit they are useful as bookmarks.

RE: SWIMMER Magazine

smontanaro — Wed, 24 Feb 2010 09:19:57 GMT

I'm not fond of the tear outs either-but I have to admit they are useful as bookmarks. How many books do you read at one time? :confused:

RE: SWIMMER Magazine

FridayGrrl — Wed, 24 Feb 2010 08:43:47 GMT

This is my first issue of SWIMMER since joining Masters last November and I am very pleased with the content. It did take awhile for mine to arrive, but it was worth the wait. Regarding the ads, I have to compliment you on choosing to not place tear-out cards in the magazine ... Keep up the good work. I'm really looking forward to the next issue. Thank you Debbie! We appreciate the feedback.

RE: SWIMMER Magazine

swimshark — Wed, 24 Feb 2010 07:52:21 GMT

I despise tear out cards. The first thing I do with a magazine that has them, is tear them out and throw them in the trash. Same here and I'm glad Swimmer doesn't use them. I'm sure the reason they don't is that it's not a magazine sold on the news stand and usually those tear outs are to sell more subscriptions.

RE: SWIMMER Magazine

Former Member — Tue, 23 Feb 2010 14:26:27 GMT

STILL no magazine.....good grief, I can't even blame it on the weather. I live in Florida!

RE: SWIMMER Magazine

FridayGrrl — Tue, 23 Feb 2010 10:34:32 GMT

Thanks for your question Orca. As Jim stated, many financially successful magazines maintain a 60/40 Ad to editorial ratio (more ads than content). However, SWIMMER is not designed to be a moneymaker, but rather a member benefit. With that in mind, our editorial content is usually around 70%, with 30% devoted to ads. Our guidelines actually allow for 40% ads, but we don't usually go there.

RE: SWIMMER Magazine

jim thornton — Tue, 23 Feb 2010 10:16:52 GMT

This year, are there more ads than pages to read ? There are almost always more ads than stories to read in financially successful magazines. If you can hit around a 60-40 percent ad to editorial ratio, that's pretty good.

RE: SWIMMER Magazine

orca1946 — Tue, 23 Feb 2010 10:11:36 GMT

This year, are there more ads than pages to read ?

RE: SWIMMER Magazine

swimshark — Tue, 23 Feb 2010 09:36:26 GMT

Still none here, except the one Karen sent me. Our mail service has been back to normal for over a week now so it's not the weather here, either.

RE: SWIMMER Magazine

pendaluft — Tue, 23 Feb 2010 09:36:24 GMT

Didn't get mine either -- but the Bronx is often last to get all sorts of things! :blah:

RE: SWIMMER Magazine

poolraat — Tue, 23 Feb 2010 08:07:09 GMT

Regarding the ads, I have to compliment you on choosing to not place tear-out cards in the magazine. I subscribe to some big name mags and cannot believe how many of these things I find in each issue -- a total waste of precious resources (not to mention really annoying). I despise tear out cards. The first thing I do with a magazine that has them, is tear them out and throw them in the trash.

RE: SWIMMER Magazine

fatboy — Tue, 23 Feb 2010 06:04:32 GMT

Regarding the ads, I have to compliment you on choosing to not place tear-out cards in the magazine. I subscribe to some big name mags and cannot believe how many of these things I find in each issue -- a total waste of precious resources (not to mention really annoying). I have to agree! Thanks for not using tear-out cards! Very beautiful paper and print quality too! I always enjoy the magazine.

RE: SWIMMER Magazine

debaru — Tue, 23 Feb 2010 03:45:13 GMT

However, SWIMMER is not designed to be a moneymaker, but rather a member benefit. Laura, This is my first issue of SWIMMER since joining Masters last November and I am very pleased with the content. It did take awhile for mine to arrive, but it was worth the wait. Regarding the ads, I have to compliment you on choosing to not place tear-out cards in the magazine. I subscribe to some big name mags and cannot believe how many of these things I find in each issue -- a total waste of precious resources (not to mention really annoying). Keep up the good work. I'm really looking forward to the next issue. Debbie

RE: SWIMMER Magazine

poolraat — Thu, 11 Feb 2010 01:15:24 GMT

Yea!!! mine finally came in yesterday's mail. :bliss:

RE: SWIMMER Magazine

jeffsab — Wed, 10 Feb 2010 06:54:06 GMT

Yeah! I got mine today.

RE: SWIMMER Magazine

jim thornton — Tue, 09 Feb 2010 09:41:37 GMT

The U.S. Postal Service should have never bought that fleet of Toyotas.

RE: SWIMMER Magazine

jim thornton — Tue, 09 Feb 2010 04:17:04 GMT

will scriven for health insurance

RE: SWIMMER Magazine

Karen Duggan — Tue, 09 Feb 2010 03:29:27 GMT

Jim- I finally got to read your article. It was very well written and I enjoyed it. You get an A. :agree: Have they asked you to be on staff yet? :D

RE: SWIMMER Magazine

swimshark — Mon, 08 Feb 2010 07:06:52 GMT

Well, right now we have almost 3 feet of snow so I'm not expecting mail, yet alone the magazine. :banana: But as of yesterday my mail box has been dug out. My shoulders are sore!

RE: SWIMMER Magazine

debaru — Sun, 07 Feb 2010 05:50:12 GMT

I think it's time for me to give up hope. No magazine for me yet. Maybe I ought to check to see if I'm even in the database. I've got my fingers crossed that you'll get yours Monday. When I got mine on Saturday, the first thing I noticed is that the mailing label wasn't in the lower right corner, unlike every other magazine I get. Also, the vertical height is about 1/2 inch taller than every other magazine I get in the mail. Both of these things lead me to wonder whether the Post Office has difficulty sorting/handling SWIMMER magazine, which could easily explain why it takes so long for them to reach their destination. Depending on the post office, some may have the technology to deal with the anomalies, while others may not? Any postal workers on the forum who could possibly shed some light on this? I know I'm beating a dead horse here, but given how many magazines I subscribe to, I've never experienced anything like this before and it has me both puzzled and curious.

RE: SWIMMER Magazine

aztimm — Sat, 06 Feb 2010 11:03:29 GMT

Mine arrived in the mail today too.

RE: SWIMMER Magazine

jeffsab — Sat, 06 Feb 2010 09:52:26 GMT

After I had given up all hope of ever receiving my magazine, it finally appeared in my mailbox today. :bliss: I think it's time for me to give up hope. No magazine for me yet. Maybe I ought to check to see if I'm even in the database.

RE: SWIMMER Magazine

debaru — Sat, 06 Feb 2010 08:35:03 GMT

After I had given up all hope of ever receiving my magazine, it finally appeared in my mailbox today. :bliss:

RE: SWIMMER Magazine

swimshark — Fri, 05 Feb 2010 09:25:50 GMT

Thanks for letting us know about how its delivered. I just wish my post office didn't take so long to get me my copy. I'm still waiting for the one that went out Jan 22nd. I had a magazine mailed Jan 31st that already arrived so I know it's not all magazines.

RE: SWIMMER Magazine

moodyrichardson — Fri, 05 Feb 2010 08:45:37 GMT

YAY!! Got mine in the mail yesterday. I've already read it cover to cover. Excellent issue!!