The survey

RE: The survey

Former Member — Mon, 04 Sep 2006 08:31:46 GMT

Originally posted by knelson "The average USMS household has .88 children, well below the national average, but that is expected because of the higher average age of our members." Anyone else confused by this explanation? No, seems rather logical to me. "Household" implies that you are asking how many reside at that location. For marketing reasons, the useful information is how many are in the household (i.e., will be using goods purchased, or will see ads in the magazine and might be influenced to purchase, or parents might purchase for kids, or kids might read the magazine), rather than how many kids the member has had. As you get older, hopefully the kids will move out, therefore the low number of kids in the household is directly related to the average age of the members.

RE: The survey

Former Member — Mon, 04 Sep 2006 07:04:47 GMT

I found the segmentation in the segments report confusing: Less serious (casual) competitive swimmers. 49% having done a swim meet 79% having done triathlons Triathletes 95% having done a swim meet 34% having done triathlons Casual competitive swimmers do more triathlons and less swim meets than triathletes?

RE: The survey

dorothyrde — Sat, 02 Sep 2006 10:04:35 GMT

I thought it was strange. When they grow up, they are still our children. Maybe they meant living with the USMS member.

RE: The survey

knelson — Sat, 02 Sep 2006 09:46:04 GMT

From: www.usms.org/.../consumption_report.pdf "The average USMS household has .88 children, well below the national average, but that is expected because of the higher average age of our members." Anyone else confused by this explanation? I'm not surprised USMS members have fewer children than the national average. I think adults who compete in sports are just less likely to have kids.

RE: The survey

Rob Copeland — Sat, 02 Sep 2006 06:06:38 GMT

Craig, I assume you are talking about the USMS survey, conducted by the Editorial Committee, under the leadership of Tom Boyd. They did an awesome job! Some results are on the web at www.usms.org/.../