April Learn To Swim Month

RE: April Learn To Swim Month

Bill Sive — Sat, 15 Mar 2014 01:19:55 GMT

Rob, Thanks for the clarification. I will be volunteering for the WLSL out in Irvine, Calif.

RE: April Learn To Swim Month

flystorms — Thu, 13 Mar 2014 10:36:36 GMT

Rob, will you guys have something on FB soon (or starting in early April) that we can share and forward? Social media helps spread stuff like wildfire.

RE: April Learn To Swim Month

Rob Butcher — Thu, 13 Mar 2014 09:31:30 GMT

Yes, we will be active with social media messaging. Reuters news service which is a source for the majority of print publications published the release today; www.reuters.com/.../fl-swimmingsaveslives-idUSnPnPHzBmj5 168 PRN20140313 To provide an example of the support and publicity being generated for the initiative, on March 31st at 12:15PM, Purdue University President and former Indiana Governor Mitch Daniels (a Masters Swimmer) has agreed to swim a couple lengths of the pool next to adults who are learning. Our USMS video and camera crew will be onsite capturing video and images that will be distributed to the national media. On April 1st, when most of the news is satire, we will issue a release with a message of "Don't be fooled. Swimming can save your life...." Any USMS programs that are offering adult learn-to-swim lessons and would like SSL adult learn-to-swim banners or SSL caps, please e-mail Claudia Woods at cwoods@usms.org or phone 941-556-6281. Rob Butcher Executive Director

RE: April Learn To Swim Month

Rob Butcher — Wed, 12 Mar 2014 09:50:01 GMT

While a beneficial program, the World's Largest Swim Lesson is focused on youth. Our initiative is for adults, 18-years of age and older, which the CDC estimates 37% of American adults can not swim the length of a pool. We have outreached to the organizers to offer our support if/when their mission expands to include adults. Declaring the month of April Adult Learn-to-Swim month serves as a rallying opportunity for our clubs, workout groups, and SSL partners to teach adults (knowing that many of them do this on a year-round basis). Seeking proclamations provides public relations for the cause. Rob Butcher Executive Director